IP3 Essay Example | Topics and Well Written Essays - 1000 words

IP3 - Essay Example The services provided by organizations can be analyzed using the market share and growth rates and can be classified into four categories. The services can be classified as cash cows, question marks, dogs and stars depending on their performance in the competitive market. Portfolio analysis enables the organization to allocate it resources effectively and help in the decision making process. The challenge facing portfolio analysis is the accurate definition of product market segment by an organization. Portfolio analysis can be considered as an organized way to go about asset allocation in the market. The services  dispensed by the hospital can be evaluated using the service department offering the services. The market share will reflect the number of patients visiting the organization and the growth rate will be evaluated by the increase in customers on an annual basis. The hospital offers orthopedic services to its patients. Orthopedics deals with ailments affecting the musculoskeletal system in man. This is one of the high performing departments in the organization receiving  many patients on an annual basis. The hospital has allocated a large number of nursing staff and technological resources to the specialty. Another high performing department in the hospital is the Pulmonology department. Pulmonology deals with ailments that affect the respiratory tract in human beings. The hospital receives high numbers of patients thus has invested in nursing staff and technology to ensure that the organization is efficient. The hospital is ranked highly for the number of specialized patient services it provides. Pulmonology and Orthopedics services can be considered as cash cows to the organization due to the market share the hospital commands. Cash cows can be defined as those services that have elevated market share in a sluggish growing industry. The hospital has two cash cows explains the ranking